Video Marketing Excellence by David Brock

Author:David Brock
Language: eng
Format: epub
Tags: video marketing, video marketing youtube, marketing video, video marketing success, video marketing excellence, video marketing excellenc, learning video marketing books, Video Marketing earnings money
Publisher: Scribl
Published: 2019-02-18T16:00:00+00:00

Where to Distribute Your Videos for Maximum Views

Of course, it's not much use making a stunning, professional looking video if no-one is going to see it. The right video marketing strategy means thinking about creating professional looking videos and then sharing them with your target audience.

The way you do this will depend on your resources, the type of video you've created and the nature of your business. Next then we will take a look at the various different options available to you for getting your video seen by the right people.

YouTube

When it comes to video sharing, one name springs to mind: YouTube. YouTube is the single biggest video sharing platform out there, bar none. In fact it's so big that it's also the second largest search engine of any kind behind Google – bigger even than Bing or Yahoo!.

If you want to get your videos seen by the maximum number of people then, uploading your videos to YouTube is a great strategy. At the same time, this will allow you to build a list of subscribers who will be more likely to see subsequent videos as you upload them and it will give you a number of flexible options – enabling you to embed your YouTube videos elsewhere for instance. It is integrated with Google+ and YouTube videos that show up on Google's SERPs (Search Engine Ranking Pages) will have a thumbnail next to them which greatly increases CTR (click through rate).

YouTube even has its own in-built video editor, free music you can use and many other options like annotations and more.

YouTube is the number one place that people go when they're looking for video content, so if your video is part of a video series, it's a vlog or it's designed as entertainment that you hope to go viral, then it belongs on YouTube.

Vimeo

Vimeo is the number one competition to YouTube and although it isn't quite as big, it does have some advantages. Firstly, Vimeo is generally considered slightly more 'professional' in that the videos that get uploaded are made by enthusiasts and are generally better quality there are fewer cat videos and few kids reviewing their favorite games. This is useful from a marketing perspective because it can help you to give yourself a more professional impression by association.

Secondly, the fact that Vimeo is smaller can also be considered a good thing – basically because it means there's less competition. Here the question is whether you want to be a small fish in a big pond or... the opposite. Vimeo still has around 70 million monthly visitors, so it's still worth your time. Ultimately, if you have the resources, it can be useful to market yourself on both channels.

Vine

Vine is a service from Twitter where users upload six second videos. From the viewers' perspective this enables scrolling through a large amount of dynamic content and it tends to encourage very creative videos. This is the perfect platform for a stop-motion video or something else to that effect and it's currently very popular.

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